EVERYONE adores denim, so do the fashion-effervescent Eyeball Licking, aka the sidewalk playboy, and his sidewalk friends; Aimeee - photographer, and Mr PSCO - wardrobe stylist. Selfridges adores denim also, it seems. Its recently-launched DENIM STUDIO is exclusively dedicated to denim; from premium designer brands to Primark. Over 11,000 pairs, from over 50 brands, are on display.
PERSONAL SHOPPER, KIM: (one of hundreds milling about)
Welcome to the Denim Studio. How may I help you?
Eyeball Licking
WOW! This denim studio looks SICK.
WENDI
I have ALWAYS struggled to find the perfect pair of jeans....
KIM
(smiles)
Struggle no more. Selfridges understands its customers' specific needs. That's why we open the world's largest denim department - just to help you
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PRINTKLEIDER
I'm so excited.....7 For All Mankind, Rag and Bone, J Brand....
ELENA
....er, Primark, Topshop...My head is spinning out of control. I don't know where to start
PRINTKLEIDER
Primark in Selfridges? What the HELL!
KIM
There is something for everyone. However, if you are not keen on that Primark denim for £11.00, this premium pair is yours for a meagre £11,000
TAMARA
WHAT? £11,000?
KIM
Have a good look at it. While you are doing so, eyeball this J Brand denim with bright 24K gold plated details. This is something a woman should definitley wear, when she's alive.
You joking?
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CRISTIAN
NO way! Only YESTERDAY, I wished there was a store that help its customers find denim with the perfect fit.
KIM
SELFRIDGES read your mind and answer your wish
CRISTIAN
That's nice....I'm warming to the £11,000 pair of denim
Aimeee
Try it on, then I'll take a photo of you in it.
CRISTIAN
Oh my gosh! I LOVE it! I'm so DENIM-STRUCK right now
KIM
it Looks GREAT.....How does it feel?
CRISTIAN
SH*t. It does'nt fit. It pains me I wont be able to wear it - even ONCE..Oh No! What am I gonna wear to London Collection: Men?
Eyeball Licking
Wow!
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![Photo: [#SidewalkAesthetics] #FashionEditor, KAI: RINGwald, your #fashionweek #attire is INSANE(cool and adorable; like #Jinakanishi), what do you have to say for yourself?
RINGwald: Nothing, but I have something to say about my #clothes...Hats off to my DAZZLING #hat by #TOPMAN. I love its hot, fabulous aesthetic. It's a BLASTED knockout; just talking about it, fill me up with gastroenteritis. Looking on, #fashion FANS wish to get even nearer to it. Anyway, the other jolie elements in my outfit are REALLY the best; crafted by dexterous hands, obviosly... Sorry, I must go. Time to have a great time OGLING showgoers' nice outfits
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RINGWALD
(recently)
PAULIN, your photo is next for upload, but I lost my notepad on the last day of London Collections: Men, #lcm, so please tell me what brands you were wearing and where you bought them?
PALINA
I was wearing #Mango #sweater, a bag from #CamdenTownMarket....the other stuffs I don't really know..
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For your information, Ringwald is the #Poster #Gentleman for #sprezzatura #Sidewalk #Aesthetics. A fixture on the sidewalk at FashionWeek events, where he ogles showgoers' ensembles, mini interview them then orchestrate impromptu #photoshoots. He's also the Presenter of Sidewalk Aesthetics at #TVsidewalk.
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RINGWALD
That badass MANGO sweater! It delights me. It looks fabulous. What a talent! It's a clear winner. I just wanna wear you; it, IT, IT......out...and about, anyday. This marks the start of a beautiful relationship. It is is looking that great. I really wish it could sign something for me, ANYTHING. I love MANGO. True love; I'm lost... in it.
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RINGWALD
Oh, dear hotpants; you #JBRAND #lookalike; such a goddess; pretty like heaven...You pose more answers than questions. How much are you worth? Where on earth are you from? Are you available in other colours? Somebody, please tell the designer to reserve one for me. It's BLISS, so HEAVENly! This will look MESMERIZINGLY cute with any pair of boots or sneakers. This deserve to be SPECIAL to someone.
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RINGWALD
I SUPER love this STUNNING bag. I don't care where it's from. I love Camden market, by the way. I have a feeling its by #SAINtLAURENT; I'd like to pick up one. This is literally my favourite simply gorgeous IT bag, forever. What can I say. I am short of words; but filled with admiration. The catwalk needs it. Does it have a page? I'd definitely check it out, without being asked.
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Fashion Editor of Sidewalk Aesthetics - Zokaya Kamara
[SUBSCRIBE to our youtube chanel - TVsidewalk
#Photography by PRATT
Follow our fashion blog: Sidewalk Aesthetics http://sidewalknarratives.blogspot.com/ ]
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RINGWALD
This sneakers resembles a hot gem by #FINDS; wow! It's simply divine. Yes please! I'll be the next fashionista to steal this aesthetic. I just can't wait to welcome it into my world. I just can't wait to be a part of its world. MYWORD!
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RINGWALD: what do you do? And why were you at London Collections: Men
PALINA: I m studying in Central Saint Martins on fashion womenswear. To be honest I was just occasionaly there coming home from an interview about placement with Alexander McQueen. So i was just passing by.
RINGWALD: What was the highlight of your day at this fashion event?
PALINA: I was just happy to bump into David Gandy](https://scontent-a-lhr.xx.fbcdn.net/hphotos-xpf1/v/t1.0-9/p403x403/970389_719030374811003_1255416373099704585_n.jpg?oh=3d3491dd1d90bcf36a7493c761c3e8aa&oe=5484FF3A)
