mr Styles UltrA* at London Collections: Men

WALKING the sidewalk at London Collections Men( Mens Fashion Week) is mr Styles UltrA*; flame-haired fedora fashionista, LFW cheerleader and frontman to the sartorial outfit on youtube called Sidewalk Darlings. Steal his über mellow and sprezzatura aesthetic by coupling a model fedora by River Island with PAUL COSTELLOE sweater, Ben Sherman brogues, WILLIAM HUNT white, formal shirt, Dockers blazer, VIVIENNE WESTWOOD tie and DIESEL smart trousers. Happy birthday Harry.

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Portrait by Reinson Robertson
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Geraint at London Collections mEN

mr Styles UltrA: (drooling) Style alert! Serendipitous aesthetic spotted! I LOVE the entire attire; it's looking QUITE amazing. Each element is burning hot. Such a seamless aesthetic. Relatively few attires on the sidewalk, are comparable. It's an honour to have a strong shot of it. London ‪#‎Collections: Men makes dreams come through.You must be the talented stylist. That's super OUTSTANDING!

Miss Stefan: (explains) He is weak for ‪#‎fedoras and other chic ‪#‎hats.

WALKING the sidewalk at London Collections: Men; ‪#‎LCM,‪#‎LondonCollections, is Geraint; a Joseph Fashion merchandiser, Fashion Blogger(His Name is Fashion). Brilliant! Steal his expertly styled outfit by teaming a statement hat by Topman with Rokit Vintage shirt, trousers, bag, and Topman monk shoes. Ogling then curating fashionistas' sartorial elements for Gallery of ‪#‎SidewalkDarlings, mr Styles Ultra, 'the' ‪#‎FEDORA cheerleader, is in his element; a CalvinKlein fedora, teamed with PIRELLI PZERO shirt, Human Scales tailored shorts, Balmain jacket. ‪#‎HardyAmies jumper, ‪#‎ASOS tie and ‪#‎DOckers boots.
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mr Styles UltrA: What was the inspiration behind THAT sprezzatura aesthetic?

Geraint: I REALLY love the high-waisted trousers on guys at the moment. So I found the black trousers and it, kind of really went well. ...All my clothes were given to me by Rokit Vintage.

mr Styles UltrA: Rokit Vintage?

Geraint: Yes.

mr Styles UltrA: Excellent! That includes those shoes also?

Geraint: The shoes are from Topman

mr Styles UltrA: Brilliant...

Geraint: They are like, my favourite shoes...I wear them all the time(mr Styles Ultra will be disappointed if he does not say the same things about that STRIKING hat)

Miss Stefan:...They are very NICE. I like them

mr Styles UltrA: They are looking good. Oh my gosh! So stunning! The hottest; most tantalising footwear we have seen at Mens Fashion Week. I'm impressed....How about that hat?

Geraint: The hat is Topman as well

mr Styles UltrA: mr Styles UltrA: (rhapsodises breathlessly) SUPER wow for that ‪#‎MensFashionWeek ‪#‎hat! Just look at it's incredibly sublime, kissable and ravishing aesthetic.(looks at hat) ‪#‎Heydarling! (to the‪#‎FashionWeek set) What a dream! It reminds me of delectable cream; an accessory to rock while having exotic cocktails...on a beach. It never fails, in the style stakes...I'm a HUGE fan, clearly. Incidentally, what part does your outfit, sorry, I meant that HAT, play in your outfit today?

Geraint: I think sometimes you need an accessory just to finished off what you are wearing. They are like Victoria's... favourite thing.(Yes!)

mr Styles UltrA: Have you been to ‪#‎LondonCollectionsMen before?

Geraint: I did a little bit last year. I didn't apply for many shows but this year I'm really going for it.

mr Styles UltrA: Brilliant. And what do you like about this showcase

Geraint: So far, it's really good. I think it's good for mens' fashion to have a voice within, London. YES.

mr Styles UltrA: Totally. Thank you so much for your time today. Your style looks AMAZING! Okay.

Geraint: Thank you
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Portraits by Miss Stefan

London Collection: Men, aka Men's #Fashion Week, #LCM

IMPECCABLY clad in a statement #REISS #jacket, hero Topman shirt and hat, signature NEXT slim tie and his trademark DOCKERS boots, Eddie, aka the emerging Sidewalk Playboy, from #TVsidewalk, was incessantly hand-picked, (for you know what) firstly by PAUSE magazine. London Collection: Men, aka Men's #Fashion Week, #LCM.


Photography by PAUSE magazine. Oh, Zokaya's umbrella is by Francesco Maglia. I know it's a beauty but please...stop staring at it.

#EDDIE
The Casely-Hayford catwalk will start in minutes, so you'll have to be quick, I'm afraid.

#Deschanel

Okay...How do you normally prepare for Men's Fashion Week?

EDDIE
Shopping for new clothes to wear

Deschanel

You must have too many clothes then. Time to do some culling?


EDDIE
(laughs)

Too many clothes? I have LOTS of clothes, not too many clothes. I just need a bigger wardrobe. My clothes are scattered all over my room. But I still think it's impossible to have too many clothes...London Fashion Week will be on in February, so when London Collection: Men is over, I'll be shopping for more new clothes to wear to that event.

Deschanel

My gosh! What are you gonna do with all these clothes you have been accumalating?

EDDIE
(drooling)
I will always love them. I only buy clothes that I am obsessed with, so it's HARD to part with them. I believe in true love, you see. I'm saving them. Hopefully, someday they will be featured in the Sidewalk Museum

Deschanel

Oh, like David Bowie!

EDDIE
His #style exhibition at Victoria and Albert museum was hot.

Deschanel

Do you wear every piece of clothing you purchase for fashion events

EDDIE
I would say most of them. I tend to wear the ones I love the most, more frequently.


Deschanel

Strike a pose!
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Contributing Editor Zokaya Kamara

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EDDIE
(accosting a fashionable show-goer) Eddie, here, from TVsidewalk...How do you normally prepare for Fashion Week events?