-scale=1.0" : "width=1100"' name='viewport'/>scale=1.0,minimum Sidewalk Darlings: MediaMarmalade at London Fashion Week

Thursday 17 November 2016

MediaMarmalade at London Fashion Week

er Styles Rocker: (coos, rhythmically) Like the melodic poetry of Bush Swallowed, that London Fashion Week fedora hat is seriously heavy. The aesthetic spells opulence! Helplessly dazed and spellbound, , I just want to capture this Banana Republic charm, reverentially, for Gallery of Sidewalk Darlings. If you have been told it's worth more than white gold; then I’m sold; it's so, erm, emotional....
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.....That sartorial element is so obstreperously cool and ponderous; it’s unbelievable. Sincerely, that’s MY fedora, my DREAM fedora hat. Hotter than goop tea, every self-respecting stylist would love to have one as a gift. I rather look at this treasure than the other elements. Judging from the aesthetic of this beauty, your fedora collection is on point.


Gulddreng: (explains to Melissa) Frankly, he loves fedoras too much

The fashion week style plate walking the sidewalk at London Fashion Week, in a stupendously delectable outfit, is MELISSA MOULD. She works in Communication while running her personal lifestyle blog Media Marmalade. Steal her inspiring style, by matching a runway fedora by Banana Republic with other key elements from the same fashion house; blouse, skirt, shoes, and Whistles bomber jacket.
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er Styles Rocker: Seriously though, I just want you to know, that I’m WHOLLY overwhelmed with the stylish and fashionable attire you are rocking today at London Fashion Week. Wow! The editorial styling makes my heart smile. Clearly, it’s way beyond work of art, rock incarnate. All the elements are endearingly sweltering, however, I am far more into that impossibly dear fedora. Oh my gosh! It rocks like Square Hammer ghost. I’m just being honest.


Er Styles Rocker: No. I would like to thank you. More importantly, I would REALLY like to establish the inspiration behind this winning fashion week aesthete

MELISSA: A little bit Carrie Bradshaw (Caroline "Carrie" Marie Bradshaw from Sex and the City fame) the burly skirt with the polo

Er Styles Rocker: Yeah

MELISSA: ….and with some classics as always (shows off shoulder clutch) and I ABSOLUTELY love shearling (flaunts shearling details on jacket) and so I got it involved in any way I could

er Styles Rocker: Yes. I must admit, it’s super chic – COMPLETELY. Can you kindly enlighten me as to the fashion labels makeup this delightfully styled ensemble?

MELISSA: Yes. So I’m wearing Whistles bomber (jacket) Banana Republic top, skirt shoes and a Chanel handbag


er Styles Rocker: Oh, Awesome bag. I COMPLETEy love it.…That fedora!

MELISSA: (touches fedora, possessively) Banana Republic as well.

er Styles Rocker: Like Bush Swallowed, that London Fashion Week fedora hat is seriously heavy. The aesthetic spells opulence! Helplessly dazed and spellbound, I just want to capture its charm, reverentially, for Gallery of Sidewalk Darlings. If you have been told it's worth more than white gold; then I’m sold; it's so, erm, emotional. ! That sartorial element is so obstreperously cool and ponderous ; it’s unbelievable. Sincerely, that’s MY fedora, my DREAM fedora hat. Hotter than goop tea, every self-respecting stylist would love to have one as a gift. I rather look at this treasure than the other elements. Judging from the aesthetic of this beauty, your fedora collection is on point.

er Styles Rocker: How many of these smouldering elements are ensconced in your wardrobe?

MELISSA: Oh my gosh! (chuckles) I have so many

Styles Rocker: It’s fine…(sings lyrics from Fedora First – “fedoras are fine.” Why on earth do you have so many though?

MELISSA: I LOVE them. They cover my hair…(not the answer er Styles Rocker wants to hear)

Styles Rocker: (groans)    [kidding]

MELISSA: …I have bad roots (laughs) (yank off fedora to show off unruly hair)

er Styles Rocker: Quite functional. So apart from covering your hair, what does an outfit add to your outfit? What’s the perennial appeal of fedoras?

MELISSA: I just think it finishes it off. It’s the perfect touch. They make any outfit look a bit more jazzy?

er Styles Rocker: Well expressed. So it’s now time for me to ask you a question, about fedoras, of course.; If there are 3 fedoras and you take away 2 fedoras,

MELISSA: Yes (nods)

er Styles Rocker: How many fedoras do you have?

MELISSA: (hesitates, ponders)

er Styles Rocker: So there are three fedora hats, now take away two fedoras. How many fedoras do you have?

MELISSA: One? (huge grin)

er Styles Rocker: No!

MELISSA: So I have 3 fedoras, now take away two fedoras…

er Styles Rocker: Yes. How many fedoras do you have?

MELISSA: If I took them away ) (BEAMS) I have two (indicate fingers, chuckles)

er Styles Rocker: Excellence! (teases) What took you so long? As you know, at London Fashion Week, personal styles speak. Now I would really like to know how you describe yours.

MELISSA: I think it’s preppy (how NEAT), mix with a little bit of feminine, and occasionally I try to put a little scandy in to it…

er Styles Rocker: (interjects)…Yes, please! the Scandinavian aesthetic is erm, impeccably enthralling. Today, that influence is reflected, erm…

Gulddreng: (suggests the missing, word)…nicely?

er Styles Rocker: …no. BEWITCHINGLY! Against this backdrop, we are HIGHLY impressed with the WHOLEsome performance of this winning masterpiece, particularly with the element which is the clear centerpiece ; that uproariously cool fedora, of course.

MELISSA: Thank you

er Styles Rocker: What do you love about London Fashion Week?

MELISSA: I think it’s a great chance for people to show off their own personal styles.

er Styles Rocker: You have my permission to say that again. I LOVE London Fashion Week, , thank you heaven for London Fashion Week, what on earth would I do if London Fashion Week wasn’t on this week; if only you knew. I mean, if it wasn’t for the fashionable bi-annual showcase, I would not have discovered that heart-melting fedora hat, and by extension, the charming outfit that it completes

MELISSA: …there are no rules…

er Styles Rocker: …thankfully! (Sings lyrics from his frock tune called Planet London Fashion Week) Self-styled fashion police, please fall asleep…

…It (LFW) is ALWAYS so hectic…

er Styles Rocker: …dramatic aesthetics…

…different people…seasonal styles. It’s the biggest…there is

er Styles Rocker: In other phrases, the greatest show on earth…Incidentally, have you seen any shows (catwalk) so far?

Not yet. Today is a big day for me. I’m about to run for another show

er Styles Rocker: Amazing. We really appreciate you taking the time out to share your ultra immersive style and aesthetic with us

Thank you

er Styles Rocker: Do we have your permission to publish this video on our YouTube sow called Sidewalk Darlings

Sidewalk Darlings?

er Styles Rocker: Yes, please.

Yes

er Styles Rocker: Stylish! Thank yu so much and have a nice day
Portrait by Gulddreng:
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