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| STYLISH AmexStyle insider concierge girl and boy flanked Zokaya, who is impeccably turned out in hero Ralph Lauren emerald vest, Steve Kettel jacket, T.M Lewin tie and, er, GEORGE hat
JULIA
(interrupts recording)
.........STOP! Ios, take it from the top please...
IoS
What's wrong with swooning over show-goers' outfits?
HEE
I'm swooning inside also. I can't wait to start capturing some of these fabulous outfits on the video camera.
JULIA
Nothing wrong with swooning, but instead of saying 'oh my GOD', just say oh my GOSH!
|
IoS
Okay boss....
JULIA
Are you ready to shoot Hee?
HEE
Sure
JULIA
Go ahead IoS
IoS
(unenthusiastically)
Good morning viewers. I'm the FASHION-ubiquitious IoS, aka the sidewalk playboy. Suited and booted, of course, I'm reporting to you LIVE from London Fashion Week...
JULIA
You are at London Fashion Week. It's the very first day. You are this wonderfully fashion-obsessed presenter from Sidewalk Darlings TV. So MANY reasons to be alot more excited in your delivery. Take it from the top please...
...............................
Welcome to Sidewalk DarlingsTV. It's day one of London Fashion Week and I'm just checking out show-goers' styles that embrace the sidewalkl aesthetic...
JULIA
.....Cut! Do it with ENERGY otherwise viewers are just gonna yawn
IoS
Sorry
Julia
That's alright...Take it from the top...Get ready HEE....Now...GO!
Ios
Welcome to Sidewalk DarlingsTV. It's day one of London Fashion Week and I'm just checking out show-goers' styles that embrace the sidewalkl aesthetic.....(walks over to Pearl) WOW! Pearl, your show stopping pieces leave me breathless...what brands inspire your gorgeous outfit today?
PEARL
Great brands. Both my T shirt and one of my bags are by Givenchy. The green bag is Dolce and Gabbana. Shoes by Prada. My shoes is by Cristopher Kane. I'm guilty of following great brands.
IoS
Your look is absolutely incredible
........................
IoS
Hello Nina and Kerry. I love your luscious outfits. attracted by the SHINE and bold colours. I'm so jealous!
[Nina and Kerry laughs]
IoS
What were you thinking when you decide to design these outfits especially for London Fashion Week?
KERRY
Well, yellow is my favourite colour...
NINA
....and mine is RED
KERRY
We wanted to look like flowers
NINA
Cute flowers
IoS
Well, you both nailed that cute look. You pulled it off. We'll take some photos of your outfits now.
NINA
Thank you
HEE
IoS, shall I photograpgh the umbrella also?
IoS
Ask Julia
JULIA
Yes please
IoS
I agree, it embraces the sidewalk aesthetic
...........................................................
IoS
You must be a style goddess to look so chic in the rain...
PATSY
I work in marketing. One of my colleagues bought me a lovely anorak and I love it. But I was not sure I wanted to be seen in it at London Fashion Week
IoS
I'm sure you would have pulled of the look effortlessly
PATSY
Thanks...Maybe next time. It always shine whenever I carry an umbrella, but not today
IoS
Lucky you. It's a beautiful partner to the rest of your outfit.
PATSY
Thanks
IoS
So how can inspired viewers steal this look?
Patsy
Well, I'm wearing INGENIUS pink umbrella......
JULIA
,....CUT!
PATSY
What's wrong?
JULIA
You are CARRYING not wearing the bag
PATSY
ok!
JULIA
Start again please
PATSY
I'm CARRYING (Julia gives the thumb up) an ASOS pink umbrella, ASOS plaid dress, Mulberry bag.....
JULIA
.....Cut
PATSY
What now?
JULIA
Everything is fine, thanks. You have mentioned the STAR pieces of your outfit. we don't want to keep you much longer, so we'll just take a few close-ups, then let you go.
PATSY
Thanks
HEE
Strike a pose please.
.........................................................
FANN
My name is Fann and I'm a fashion student.
IoS
Oh my....(Julia look at IoS)...GOSH! This is a lovely velvet dress, Fann
FANN
Thank you. I bought it, first, in citrus colour, but I didn't feel that colour suited me, so I went back to the store and exchanged it for this colour.
IoS
That was a brilliant decision. This color suits you. What brand is it please?
FANN
Anna Sui
HEE
Do you have time for a few still photos of the handbag?
FANN
I'm afraid not...I'll come back when the catwalk show is over. I'll find you. By the way, the bag was designed by a designer in Hong Kong
HEE
One photo now, please
FANN
Okay
........................................................................
JULIA
one...two...three... GO
IoS
Sorry to take you away from your photography, Deigh, but we could not resist your sharp suit. It's making me drool...Without a doubt, you are the best dressed male at London Fashion week today
Deigh
Thank you
IoS
Your'e welcome. So what do you do?
DEIGH
I'm a photographer, presenter and stylist.
IoS
Tell us about your outfit
Deigh
Well, the suit was made by Topman, but I modified it. And my shoes are by Nike
...........................................................
PARK
is it okay to interview you for our TV show?
IoS
I'm doing a TV show also, my camera man just went inside for a bit. H'ell be back soon.
PARK
We'll be very quick...
IoS
Why are you at London Fashion Week?
Clijsters
I'm a designer and street styles' photographer.
IoS
Tell us about your outfit.
Clijsters
I love Misguided, so both my autumn jacket and trousers are from that label.
IoS
What about your cute clutch?
Clijsters
It is self-made
..........................................
WEE
Why are your eyes red? Why are tears streaming down your face?
IoS
Your printed blouse is the most beautiful one I have seen so far. It's so gorgeously overwhelming.
WEE
Thank you...My grandmother gave it to me. I bought the trousers from a vintage shop on bricklane and my bag was made by a designer in Hong Kong
JULIA
Take a close-up of the bag, Hee
IoS
And what do you do, Wee
WEE
I'm a fashion student
,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
HEE
Helen, is it okay to get rid of the cigarette, before we photograph the side of your bag
HELEN
Okay
JULIA
It's fine, Hee. It's okay to photograpgh the side of the bag while she smokes
HEE
She threw the cigarrette away already
IoS
Tell us about the rest of your outfit
HELEN
My shoes are from Zara. leggings are DAGMAR, blouse....
JULIA
Cut! That's enough
..........................................................
IoS
Elizabeth, I think I have a huge crush on your minimalistic outfit.
ELIZABETH
(laughs)
Your'e not the only one
HEE
Face this direction, Elizabeth, so I can get the light on you
IoS
I LOVE THIS LOOK, Elizabeth. It's so elegant and demure.
HEE
(teasing)
Shut up! I don't wanna hear your voice no more.
IoS
Shilla, your palazzo trousers are amazing. I'm in love. Did you make them yourself.
SHILLA
I'm just a fashion blogger, not a designer. It's from ASOS, so is my clutch. I bought the blouse in a vintage market.
........................................................
The widely known fashion blogger wearing this crowd-pleaser outfit, needs no introduction....
HEE
....Really? Who is she?
......................................
IoS
Well, today at London Fashion Week, I saw some inspiring...
JULIA
CUT! You must say 'we saw', not 'I saw.' Understand?
IoS
Yes
JULIA:
Great. Start again, please!
IoS
Well, today at London Fashion Week, WE saw some inspiring...
JULIA
CUT! I don't like the word 'inspiring'. Try 'diversity'
IoS
Well, today at London Fashion Week, we saw a diversity in showgoers' fashion sense. We hope you find them inspiring. I'll see you tomorrow...
JULIA
Your'e doing fine. But at the end you should have said 'we'll' instead of 'I'll'. From the top please.
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.words by Zokaya Kamara
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