FASHION ubiquitous, Sabah, Azarenka, Luxgirl and SRK and Welker were at H & M's launch of its brand new brand - & Other Stories. At the entrance of the re-modelled store, dancing shop assistants welcomed literally, thousands of shoppers, on the red carpet, with candy and infectious smiles.
The DJ behind the moderately-loud, exciting and swear-words free music was Nick Grimshaw, also showing off his freshly dyed hair. PINK. So far, quite entertaining and excellent Public Relations, sorry, Human Relations. Too bad you could not make it.
Each floor of the store, had a DJ who played lively, party music. Fashion blogger extraordinaire, Susie Bubble was as adept at DJing as she is at fashion and styles. The DJ booth was her natural habitat. Daisy Lowe was kind enough to pose for pictures with admirers during her set. Too bad, the sidewalk fashion friends' cameraS ran out of batteries after taking an outside and an inside picture of the capacious store. Oh, a certain DJ tried to leave the store during his set - extended mix of the harlem shake - for coffee.
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